Leading Appetito's Serie A Soccer Column and Expanding Readership
Objective
I pitched and led the creation of a new column for Appetito magazine. My goal was to introduce readers to Italian Serie A soccer, highlighting it as a vital part of Italian culture and a way to foster connection through shared viewing experiences. At the same time, I aimed to attract new readers to the website.
Challenge
The main challenge involved creating engaging content that not only forecasted each week's most anticipated games but also offered relevant snack, recipe, and product recommendations to encourage entertaining and enhance the game-watching experience. A key challenge was educating new readers about Italy's Serie A league without boring seasoned fans.
Process & Solution
I developed and consistently delivered a weekly column offering timely Serie A match previews, diligently tracking scores, team news, and league developments for accuracy. Each piece blended cultural context with creative Italian food and drink pairings that strategically linked to and revitalized older website content, driving additional traffic. This approach positioned the column as a comprehensive guide for enjoying Italian soccer, whether readers were new to the sport or seasoned fans.
Outcome
The column became a distinctive and highly popular feature for Appetito. It successfully expanded the magazine's cultural content by introducing Italy's Serie A league to existing readers. Simultaneously, it drew in new readers—soccer fans—to the website, familiarizing them with Appetito and its diverse content. This unique blend of timely sports analysis and lifestyle recommendations significantly contributed to the website's overall appeal and readership growth.
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